COUCH Health wanted to launch COUCH Academy – a health equity video-learning platform. The goal was to differentiate it from the agency brand but also declare it as part of its non-profit work.
My Role: Brand Strategy & Copywriting
Twitter Description: No one sets out to deliberately recruit #clinicalresearch participants that are not reflective of the population, but that's exactly what's happening. #CulturalSafety has been proved as a way to make #HealthEquity a reality. Find out how here: https://bit.ly/3A2ddkt